In the most basic scenarios, companies have found that digital marketing can help them increase their leads and sales opportunities. From inbound strategies like blog content creation to simple brand visibility and consumer engagement methods like building a presence on social media, many brands have found that a well-designed digital strategy generates sales and a positive ROI for their marketing efforts.
Are there ways for this strategy to fail? Yes. But it usually happens when inexperienced marketers launch a campaign without understanding its goals or lack a blueprint for how that marketing will be able to generate revenues and ROI. Marketing is an investment in a process, but when the investment goes to experienced practitioners, brands almost always win.
Effective Across the Entire Consumer Journey
Some types of marketing and advertising only serve certain aspects of the consumer journey. Television ads are high-level, awareness-based campaigns that aim to spark an interest in consumers. But those ads can't move consumers very far down the funnel, and they certainly can't close the deal on a conversion.
On the other hand, digital content can achieve this. Through a combination of campaigns and digital channels, digital media marketing can stick with consumers all the way through the process. Display ads and social content can generate interest and click-throughs, website content can aid in research and contact forms or online stores can complete the conversion or lead generation without the brand ever letting go of that prospect. This is invaluable when trying to use digital to acquire new clientele: Online campaigns give you a chance to remain in close contact.
Enhancing Non-Digital Channels
Digital marketing is obviously the top priority of any digital content, but it can improve the performance of traditional content, too. TV advertisements, radio, direct mailings and other traditional campaigns can benefit from increased brand lift, along with the deepened relationship cultivated through social engagement. Traditional channels can also refer to digital content to increase engagement and interaction with consumers. In some cases, according to CMO, content can even be repurposed across channels, with digital video being a viable option for TV-originating content and vice versa. Brands can use these cross-promotional opportunities to get more mileage out of content, saving on marketing while increasing ROI.
The case for digital media marketing is easy to make. If you aren't taking advantage of all its opportunities, it's time to start thinking about a different marketing strategy.
"Authenticity, honesty, and personal voice underlie much of what’s successful on the Web."
So which courses ProAvenues has for us to dive into Digital Marketing?
Digital Marketing for Businessmen
The course covers the following aspects: What is Digital marketing, Scope of Digital Marketing, Making a Digital Marketing Strategy, What Kind of Website and Digital Marketing Campaigns Does a Specific Business Need, How to Choose a Digital Marketing Agency, How to Negotiate with an Digital Marketing Agency, How to Manage Work with an External Digital Marketing Agency, What Skills Should you Seek in an In-house Team, What Should you Know so that an In-house Team or External Agency Does Not Take You for a Ride, Basics of Website Development, SEO, Adwords, Social Media, Analytics and Email Marketing. How can a Small/Mid-Size Company Survive and Thrive in a Digital World.
Weekday late evenings (7.30 p.m. to 10.p.m.) (2-3 times a week)
Weekend batch (Saturday 9 to 11 a.m. and Sunday 4 to 7 p.m.)
The program is flexible enough to add or delete any components as may be required by the participants. If required, you can add specific components from the Digital Marketing for Professionals program for more in-depth study.
Digital Marketing for Professionals
You will Learn all Aspects of Digital Marketing like Introduction to Digital Marketing, Website Development, SEO, Google Adwords, Google Analytics, Social Media Marketing, Email Marketing, Lead Generation and Conversion Optimization, Affiliate Marketing and Adsense, Apps and Mobile marketing, Online Reputation Management, Online Media Buying, Content Marketing, Online Tools for Digital Marketing, Server Management, CSS, Digital Strategy, etc.
Weekday mornings (10.00 a.m. to 1.p.m.) (4 days a week)
Weekday evenings (5 p.m. to 9. p.m.) (4 days a week)
The program is focused on people who wish to make a career in digital marketing or are already into a specific part of digital marketing and are looking at learning more aspects of digital marketing.